Country Bird Holdings won't be renaming Enterprise brand

Country Bird Holdings will, however, be renaming Enterprise Foods, which it bought from Tiger Brands.

Country Bird Holdings CEO Marthinus Stander has said that they will not change the name of the Enterprise brand, but that they will be changing the name of the meat business, Enterprise Foods, which they bought from Tiger Brands on Monday, 17 August. 

“We will definitely do a name change of the overall business [Enterprise Foods],” Marthinus said. “But the brand itself, Enterprise, will remain.”

He added that consumers will continue to buy its meat and canned products under the Enterprise brand they have known for more than 100 years. 

Country Bird Holdings bought Enterprise Foods for R311 million through its wholly owned subsidiary Silver Blade. The company paid R153 million for Enterprise Foods’ meat-processing facilities and an additional R158 million for the product inventories.